About CLARA Standards

Independent. Research-backed. Built by people who know these systems from the inside.

CLARA Standards was founded on a simple premise: children's digital safety requires independent voices — people who understand how these platforms actually work, who don't depend on tech industry funding, and who can speak plainly about what's broken and what can fix it.

CLARA Standards operates as a nonprofit (EIN 41-4174040). Its nonprofit registration in New Jersey is pending.

Anneke Buffone, PhD
Anneke Buffone, PhD
Founder & CEO

Anneke is a behavioral and computational social scientist. Before founding CLARA Standards, she spent nearly seven years at Meta, with her final two years focused on cross-platform age assurance research across Instagram, Facebook, and WhatsApp. That experience showed her that technical and behavioral influences on child safety must be studied together — and that the work must be done independently of the industry it evaluates.


Core Staff

Arielle Walzer, PsyD
Chief of Clinical Programs & Strategy

Dr. Walzer is a licensed child psychologist and certified school psychologist with clinical and tech-industry experience spanning schools, outpatient clinics, digital mental health, and big tech.

She spent four years at Meta as the first youth researcher for Horizon, a social gaming and virtual reality platform, where she led research on how children and teens experience online social environments and translated findings into safety features and parental controls.

Her experience there and at other tech companies has taught her the importance of independent parties working to safeguard and support the mental health and well-being of young people and their parents.

Supporting the Team

William Yuk
William Yuk
Narrative & Development Intern

William is a journalist by trade, shaping CLARA Standards' public voice and identifying the funding opportunities that sustain its mission. His background spans entertainment reporting, media strategy, and digital humanities research. He holds a dual degree in English Literature and Human & Organizational Development, a combination that grounds his work in asserting the value of human-centered storytelling and design within fast-moving fields — a throughline that extends naturally to CLARA Standards' work protecting children in digital spaces.

Anne Thurm-Meyer
Anne Thurm-Meyer
Administrative Assistant

Anne brings diverse experience in administration, customer service, youth work, and volunteering to her work at CLARA Standards. She holds a BA in International Relations from Malmö University and attended the Peace and Conflict Studies MA program at Rutgers University. As an Administrative Assistant, she supports the team across a range of projects and contributes to research, bringing a political science and structural violence perspective to her work.

Alumni

Zack Prager
Former Growth Engineer

Zack led all technical development for CLARA Standards, including the platform scoring infrastructure and the data systems underlying CLARA Standards' research work. He holds a Master of Applied Positive Psychology (MAPP) from the University of Pennsylvania — an unusual combination of engineering and developmental science that shaped how CLARA Standards' tools were built.

Board of Directors

Governance & oversight.

CLARA Standards is guided by an independent board that oversees its mission, research integrity, and financial stewardship.

Lyle Ungar
Lyle Ungar, PhD
Director

Dr. Ungar is a Professor of Computer and Information Science at the University of Pennsylvania, with a secondary appointment in Psychology and a seat on the Faculty Advisory Board of MindCORE, Penn's hub for the study of the mind. His expertise includes machine learning, natural-language processing, computational modeling, and the analysis of language and social-media data to understand psychological processes and physical and mental well-being. His background supports CLARA Standards' computational research methods, behavioral measurement, and scientific review of digital-product evaluations.

Sunny Xun Liu
Sunny Xun Liu, PhD
Secretary

Dr. Liu is the Director of Research at the Stanford Social Media Lab. Her expertise includes the social and psychological effects of social media and AI, digital well-being, and human–AI interaction. Her research examines how people experience digital technologies and how the design of AI systems and social robots affects users' perceptions and responses. This background supports CLARA Standards' research on digital-product experiences and its development of educational resources for families.

Jalaj Upadhyay
Jalaj Upadhyay, PhD
Treasurer

Dr. Upadhyay is an Assistant Professor in the Department of Management Science and Information Systems at Rutgers Business School. His expertise includes differential privacy, privacy-preserving data analysis, cryptography, and computational methods for analyzing data. Before joining Rutgers, he was a senior researcher in Apple's AI and machine-learning organization. His technical background supports CLARA Standards' assessment of privacy protections in youth-safety systems and the development of research methods that protect users' data.

At Apple, Dr. Upadhyay worked on several critical privacy and safety-related projects, including work to detect child sexual abuse material (CSAM) across encrypted iCloud accounts and report accounts that cross a threshold of such material to authorities, as well as privacy-preserving federated learning to train language models in the federated setting.

Advisers

Johannes Eichstaedt
Johannes Eichstaedt, PhD
Adviser

Dr. Eichstaedt is a mental health and computational social science expert who develops AI systems to support mental health and well-being and studies the impact of AI on society. He co-directs the $11M Stanford–UCLA CREATE Center for AI therapy and leads the Computational Psychology and Well-Being Lab, evaluating in clinical trials how large language models can safely support therapist training and patients between sessions. In 2011 he co-founded the World Well-Being Project at the University of Pennsylvania, pioneering psychological text-analysis methods that use social media to measure the mental and physical health of populations and individuals. In fall 2026 he joins UCLA Anderson as an Assistant Professor of Behavioral Decision Making, having been an Assistant Professor of Psychology at Stanford and the Shriram Faculty Fellow at its Institute for Human-Centered AI.

Vidur Bhatnagar
Vidur Bhatnagar
Adviser

Vidur S. Bhatnagar is an award-winning technical product leader, software engineering executive, and two-time startup founder. He founded Keriton, a neonatal intensive care unit (NICU) breastmilk-management and lactation-analytics platform — raising over $1.5M, winning the digital-health pitch at SXSW, and ultimately being acquired by Natus Medical. At Amazon (2020–2026) he was a Senior Manager of Software Development leading engineering for the Transportation Risk and Compliance division, where he built the CASTR compliance SaaS handling 10,000+ regulatory rules across 17 countries. Earlier, at SAP Labs, he became the company's youngest global Product Owner and was named Employee of the Year. He now serves as a CTO building AI-native B2B commerce technology. His product and engineering leadership informs how CLARA Standards builds its digital tools and safety infrastructure.

Pam Wisniewski
Pam Wisniewski, PhD
Adviser

Dr. Wisniewski's work lies at the intersection of Social Computing and Privacy. She is an expert in the interplay between social media, privacy, and online safety for adolescents. As the Founder and Director of the Socio-Technical Interaction Research (STIR) Lab and Teenovate, she has authored over 250 peer-reviewed publications and won multiple best papers (top 1%) and best paper honorable mentions (top 5%) at ACM SIGCHI conferences. Her research program has secured $6.04 million in external funding, including the NSF CAREER Award, and has been featured in outlets such as Scientific American, CNN, ABC News, NPR, Psychology Today, and U.S. News & World Report. As an ACM Senior Member, Dr. Wisniewski also serves on the DARPA ISAT Study Group and previously served on the Computing Research Association's CCC Council. She became the first computer scientist selected as a William T. Grant Scholar for her efforts to reduce digital inequality for youth. The importance of her work on adolescent online safety has been recognized nationally and internationally by the U.S. Federal Trade Commission, Netherland's Down to Zero Alliance on combating the online sexual exploitation of children, and the White House's Task Force on Kids Online Health and Safety. Together, these efforts have helped shape research, policy, and design practices aimed at creating safer and more equitable digital experiences for young people.

Molly Ireland
Molly Ireland, PhD
Adviser

Dr. Molly Ireland is a Social Psychologist at Receptiviti, a company that offers API access to language-based psychological measures such as those in Linguistic Inquiry and Word Count (LIWC). She earned a PhD from the University of Texas at Austin and completed postdoctoral training at the University of Illinois at Urbana-Champaign and the University of Pennsylvania. She was a faculty member at Texas Tech University for several years (Visiting Assistant to Associate Professor) before transitioning to industry in fall 2021. Throughout her career in academia and industry, she has used dictionary-based text analysis and other quantitative methods to study how everyday language use — including work conversations, social media messages, journaling, and creative writing — both reflects and influences social behavior, mental health, and individual differences.

Michael J Ong
Michael J Ong
Adviser

Michael is a practitioner and researcher with almost a decade of experience investigating emerging threats, criminal ecosystems, and various forms of online abuse at scale. He currently leads the emerging threats group at eBay, with prior stints disrupting bad actors at Stripe and Amazon Web Services. He is also a nonresident fellow at Menlo Park Intelligence, a research firm studying AI amplification of superintelligent attacks and other cognitive security risks including manipulation, influence operations, and exigent harms.