CLARA Standards was founded on a simple premise: children's digital safety requires independent voices — people who understand how these platforms actually work, who don't depend on tech industry funding, and who can speak plainly about what's broken and what can fix it.
CLARA Standards (nonprofit, EIN 41-4174040) and CLARA PBC (public benefit corporation, EIN 41-3927635) are structurally separate entities, incorporated in New Jersey in 2026.
Anneke is a behavioral and computational social scientist. Before founding CLARA Standards, she spent nearly seven years at Meta, with her final two years focused on cross-platform age assurance research across Instagram, Facebook, and WhatsApp. That experience showed her that technical and behavioral influences on child safety must be studied together — and that the work must be done independently of the industry it evaluates.
Courtney built TikTok's product risk models — the systems that evaluated safety exposure across features before launch. She led the policy assessments that translated behavioral risk into engineering requirements. Her deep knowledge of where platform safety policy breaks down is exactly the kind of inside experience that independent evaluation needs.
Zack leads all technical development for CLARA Standards, including the Digital Safety Companion app, platform scoring infrastructure, and the data systems underlying CLARA Standards' research work. He holds a Master of Applied Positive Psychology (MAPP) from the University of Pennsylvania — an unusual combination of engineering and developmental science that shapes how CLARA Standards' tools are built.
Current Work & Affiliations
Collaborators & Affiliations
Independence & Ethics
CLARA Standards operates as two separate legal entities: a 501(c)(3) nonprofit that conducts all research, scoring, and advocacy, and a public benefit corporation (PBC) that builds consumer products like the Reclaim & Rewire mentorship app. The nonprofit's research can never be edited, delayed, or suppressed by the PBC — or by any funder, partner, or platform we evaluate.
Our Ethical Research Constitution makes this binding: we pre-register studies before collecting data, open-source our methods, publish all findings regardless of who they implicate, and disclose every conflict of interest. No tech company funds our work. No funder gets to see results before the public does. If we find something uncomfortable, we publish it anyway.